Behavioural Analysis

09 June 2017

‘Plasticine People’ Campaign – measurement and evaluation

Messages through social media had 1.7m reach, 3,500 click-throughs (Twitter) and 126,000 reach, 1,900 engagements. Evaluation was conducted through an extensive, targeted online regional survey of 1,105 people, measuring unprompted and prompted recall of the campaign and key messages as well as cognitive impact and understanding. 50% said they had seen or heard campaign adverts, […]